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Since 2003

A destination is where you go. A feeling is what you bring home.

Asia Sun has designed tailor-made journeys since 2003. We listen to what you want to feel, then shape each moment around you. No two journeys are alike.

Lanterns and yellow shophouses in Hoi An

Four ways to feel

Story of the season · Winter – Spring 2026–27

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Siem Reap, CambodiaAngkor beyond the sunriseThe temples of the Khmer Empire cover hundreds of square kilometres. Timing, more than anything, decides how you see them.Read the story

Travel this season

Three journeys for the dry season

How we work

The details that make a journey

What people remember long after a journey is rarely the hotel. It is the guide who knows their name, a workshop opened just for them, a gift with a story behind it.

  • It begins with a conversation

    We first ask how you want the journey to feel, then we draw the itinerary.

  • Every hour is yours

    Only what you have chosen, at an unhurried pace, with time left simply to enjoy.

  • Beside you, all the way

    An Asia Sun journey host travels with you from departure to return, alongside local experts at every stop.

  • Doors opened for you

    Artisans' workshops, dinner in a local home, places that rarely welcome strangers.

  • A handwritten thank-you

    When the journey ends, a handwritten letter and the finest photographs arrive at your door.

Since 2003

Twenty-three years, one way of working

“In 2003, we started Asia Sun in a small office on Ly Thuong Kiet Street, Hanoi, with a simple belief: a good journey is not measured by the number of sights, but by what travellers bring home.”
Lê Thanh Thảo · Founder and Director, Asia Sun Travel
years designing journeys
23 years designing journeys
offices · Hanoi and Ho Chi Minh City
2 offices · Hanoi and Ho Chi Minh City
member associations
3 member associations
Read our founder's letter

How would you like this journey to feel?

Tell us about your journey